Facts & Stats
As part of the Collaborate to Innovate initiative, the Business Performance Innovation (BPI) Network and CMO Council has aggregated statistics on the market impacts, supply and value chain management, customer collaboration and innovation cultures across various regions and industries. To learn more, select a topic from the menu below.
| In 2009 the biggest cuts in marketing budgets are made in Russia (28,6%) and Romania (22,7%), companies reducing budgets up to 30%. Similar budgets as in 2008 are in big percentages in Hungary (44,4%), Slovenia (43,9%) and Poland (43,4%).(I-Newswire.com)Source |
| Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.(GoSocial.us)Source |
| Email marketing services provider Silverpop surveyed 300 email marketers in November and found 36% of them didn't think the recession would end anytime soon, although only a fifth thought the economy wouldn't improve before the fourth quarter of 2010.(Haymarket Media)Source |
| Business logistics costs dropped 18.2% last year to $1.1 trillion, from $1.34 trillion the year before, marking the sharpest decline ever recorded by the group in its annual assessment.Source |
| Logistics in 2009 composed an all-time low 7.7% of nominal GDP, down from 9.3% in 2008Source |
| Transportation costs fell more than 20% as trucking companies consolidated services to accommodate lower volumes and inventory carrying costs fell approximately 14%.Source |