The Collaborate to Innovate study, conducted by The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council, takes a new look at the state of business collaboration in the early 21st Century.
Sponsored by Sterling Commerce and AT&T, Collaborate to Innovate is based on an in-depth survey of more than 400 executives and managers whose companies do business around the world. Some 36 percent of respondents represent companies with revenues of more than $1 billion. In addition to our quantitative survey, we conducted 23 qualitative discussions with leading academic experts and executives with major global corporations who are deeply involved in supply-side and demand-side value chain partnership management and development.
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